Belmo
Free campaign link builder

Tag every link. Know what worked.

Pick a starting point, paste your page address and get a clean tagged link for your newsletter, bio, poster or Black Friday email. Save it, copy it, export the list.

Build my tagged link See the naming cheat sheet

Free. Runs in your browser, nothing to sign up for.

1Pick a starting point

2Paste your page address

Required

3Name it

Required

Where will the link sit?

    Required

    What kind of place is it?

      Required

      Why are you sharing it?

      Optional

      Which keyword or product?

      Optional

      Which button or picture?

      4Your tagged link

      To finish the link, add:

        Nothing you type leaves this page.

        My saved links

        0 links

        Every link you save lands here, newest first. Copy one again, load it back into the builder, or export the whole list.

          Nothing saved yet. Build a link above and tap Save to my list.

          Saved links stay in this browser on this device. We use your details only to reply and send what you asked for. We use privacy-friendly analytics. Email [email protected] to access or delete your data. Privacy

          Naming cheat sheet

          The same words every time is what makes reports readable. Print this page of rules and keep it by your desk.

          Belmo

          Link naming cheat sheet

          Same words, every time.

          The five parts of a tagged link
          PartIt answersWrite it likeAvoid
          SourceRequiredWhere does the link sit?newsletter, instagram, posterInstagram, insta, IG: pick one spelling
          MediumRequiredWhat kind of place is it?email, social, qr, printSocial Media, e-mail
          CampaignRequiredWhy are you sharing it?black-friday-2026, spring-menu-2027Black Friday!!! with no year
          TermOptionalWhich keyword or product?candles, gift-cardSpaces or whole sentences
          ContentOptionalWhich button, picture or version?main-button, hero-photo, version-bThe word click

          Six rules

          1. Lowercase only.
          2. Hyphens instead of spaces: black-friday, not Black Friday.
          3. Add the year to anything seasonal.
          4. One spelling per name. Write it down once, reuse it every time.
          5. Tag links you share elsewhere. Leave links inside your own site alone.
          6. Test the tagged link yourself before it goes out.
          Starting points
          Use forSourceMediumExample campaign
          Newsletternewsletteremailoctober-newsletter
          Instagram bioinstagramsociallink-in-bio
          Business listing postbusiness-listingorganicoctober-local-post
          QR posterposterqrin-store-poster
          Black Friday emailnewsletteremailblack-friday-2026
          Pinterest pinpinterestsocialoctober-pins

          My names

          Sources I use

          Mediums I use

          This season’s campaigns

          belmo.app/tools/utm-builder

          Prints on one page, black on white.

          How it works

          1. Choose where the link will sit. A preset fills in source, medium and campaign for the most common places. Change any of them.
          2. Paste the page you want people to land on. The builder checks for https and spaces, keeps any settings already in the address and puts the tags in the right order.
          3. Copy it, save it, use it. Paste the link into your email, bio, post or QR code. Your visitor reports will show each name you chose.

          Why names matter

          A report can only group what is spelled the same. Instagram, instagram and insta show up as three separate rows, so a month of posts looks like three small results instead of one clear one. The builder writes everything in lowercase with hyphens, shows you what it changed and points out names that look different from ones you already saved.

          Planning a sale? Read how to tag your Black Friday links so you know what worked, then check the rest of the site with the website grader.

          Questions

          What does a tagged link do?

          It adds labels to the end of a web address. The page looks the same, but when someone clicks, your visitor reports can show which message, post or poster sent them.

          Do I need to fill in all five parts?

          No. Source, medium and campaign are enough. Term and content are optional and help when you test two buttons, two images or two keywords against each other.

          What if my address already has a question mark?

          Settings already in the address stay where they are. The builder adds the tags after them and keeps any #section at the very end, so the link still opens the right place.

          Where are my saved links kept?

          Only in this browser, on this device. Export the list as a CSV file to keep a copy or open it on another computer. Clearing your browser data also clears the list.

          Should I tag links between pages on my own website?

          No. Tag the links you share somewhere else, such as an email, a profile or a poster. Tagging a link inside your own site can overwrite where the visit really came from.

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